Purpose
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Written by ESG News
What is Purpose
Purpose is the guiding principle behind all of a company’s actions.
Unlike mission and vision, Purpose does not describe what a company does or where it aims to go. Instead, it defines its deeper reason for being. It expresses the underlying “why” behind corporate decisions and clarifies the contribution the company seeks to make to People, Communities, Ecosystems, and the Planet, within the context in which it operates.
When it is authentic and widely shared, Purpose becomes a tangible driver of value creation. It strengthens stakeholder trust, supports a sustainable approach to business, and links a company’s success to its ability to generate positive, long-lasting impact. For this reason, Purpose is now recognized by governance bodies and financial markets as a key factor in long-term growth.
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Every company has a Purpose, even when it is not explicitly stated. Making it clear and shared helps strengthen organizational identity, guide decision-making, and build lasting relationships of trust with all stakeholders, from employees and consumers to shareholders and the environment. This only works, however, if there is consistent alignment between stated intentions and concrete actions, from strategic choices to everyday interactions with employees and external stakeholders.
Not by chance, Purpose is increasingly embedded in governance systems. A new international standard, ISO 37011, is currently under development and will provide guidelines for defining and implementing Purpose in an authentic and operational way, integrating it into organizational decision-making processes. At the European level, the Corporate Sustainability Reporting Directive (CSRD) requires companies to describe their business model and long-term strategy, explaining how objectives, governance, and sustainability impacts are incorporated into corporate decisions. In this context, Purpose is relevant not as a simple statement of values but as a structural element of strategic direction.
In Italy as well, institutions recognize the importance of governance oriented toward long-term value creation, one that considers stakeholder interests and the sustainability of the business model, including the motivations and impacts of productive activities. The Corporate Governance Code , promoted by Borsa Italiana and addressed to listed companies, introduces the concept of sustainable success, defined as “the creation of long-term value for shareholders, taking into account the interests of other stakeholders relevant to the company.”
Purpose is also becoming increasingly important for younger generations, who say they consider companies “sustainable” when they act consistently with their stated Purpose and mission. This insight emerges from the Youth and Sustainability Observatory, conducted by YouTrend and CSA Research and promoted by Angelini Industries.
The Purpose of Angelini Industries
For Angelini Industries, Purpose means “taking care of people and families in everyday life.” This is the deeper reason guiding the group’s choices, shaping the development of technologies, products, and services designed to improve health, well-being, and industrial processes. This commitment is captured in Angelini Industries’ definition of itself as an “Industry of Care”: an industry focused on caring for all the people for whom and with whom Angelini operates, including customers, families, and employees, as well as their everyday needs.
From this foundational orientation flow the company’s daily decisions, reflecting a sustainable and inclusive vision that aims to contribute to both organizational well-being and the well-being of the wider community.