Fater (a joint venture with P&G)
Angelini Industries has operated in the hygiene and personal care sector through Fater, the company founded by the Angelini family in 1958 and as a joint venture with Procter & Gamble since 1992.
Fater is a leader in the Italian market for absorbent hygiene products and a key player in the European Fabric and Home Care market. It was responsible for revolutionising Italy’s hygienic-sanitary market with the introduction, in the early 1960s, of disposable baby diapers and feminine hygiene products, which were largely non-existent at the time. Since 2013, it has operated in the market of fabric and household cleaning detergents, which it now distributes in 38 countries in Western and Eastern Europe, the Middle East and Africa. The company invests approximately 4% of its annual turnover in innovation.
The company’s headquarters are in Spoltore (PE), with production facilities in Italy (Pescara and Campochiaro - CB), and abroad, in Porto (Portugal) and Gebze (Turkey).
The main strategy for Fater is called “People First”.
People First means first of all creating a working environment where people can unleash their talent, enhancing teamwork, diversity and mutual listening.
Fater's intent is to transmit this positive energy from within the company to reach the people who choose the products and the communities in which the company operates.
For this reason, environmental and social sustainability are a priority on Fater's agenda to help respect the environment and create a more just and inclusive society. Tackling social imbalances and safeguarding the planet are issues that involve everyone, the company and stakeholders. The commitment of all the people in Fater is to make the company an open system capable of listening to the needs of customers and all those who can help create positive change.
Fater in figures
- 1,600 Employees
- 4 Production plants
- 38countries Where it is active on the market
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Angelini Consumer is Angelini Industries' division founded in 2020 and dedicated to the world of consumers and the design and development of new businesses.
At the core of its activities is the concept of unwavering care, taking care of people and their families as a whole, proposing sustainable and quality solutions to the needs of daily life.
Angelini Consumer is a laboratory for the development of new ideas and business opportunities, always under the banner of economic, social, and environmental sustainability, and with the aim of bringing quality to the families and communities with which it comes into contact through its activities.
Angelini Consumer mainly covers three areas: care for new families and the world of childhood, attention to the needs of the elderly, and search for optimal solutions to personal and home hygiene and disinfection needs.
MadreNatura (a joint venture with Hero Group)
Angelini Industries operates in the Baby food sector through MadreNatura AG.
MadreNatura AG, founded in 2019 and headquartered in Lenzburg (Switzerland), is an equal joint venture between Angelini Industries (Italy) and Hero Group (Switzerland). It brings together the knowledge of the two companies to offer mothers and fathers a healthy and balanced food path for their children. The brand which MadreNatura presents to consumers is HERO Solo 100% Biologico.
MadreNatura wants to be close to families with young children, thanks to the know-how of both industrial groups. With the mission of “Giving children the best start in life”, MadreNatura’s aim is to bring a healthy growth to every home where there is a child through a natural diet based on fruit and vegetables.
The HERO Solo line of products includes homogenized, pureed fruit, cereals, pasta and snacks.
They are all 100% organic and natural baby foods, prepared with simple ingredients and nothing more.
MadreNatura in Figures
- 1Brand HERO Solo
- 27 Product references
- 100% Organic
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