Becoming a parent is one of the most fascinating and exciting challenges and as such it involves uncertainties, fears and moments of discouragement. Since the time of pregnancy, parents are very attentive to their child’s needs, but it is not always easy to choose from the myriad of products dedicated to their first years of life and beyond. The iMamma Shop was born from this awareness: an e-commerce platform for early childhood and childcare products, the result of the collaboration between Prénatal and Angelini Consumer.

There is an exchange of knowledge between parents and their children. It is a relationship that must be experienced in all its stages and cultivated in an educational setting that fosters and welcomes the spontaneity that comes with growth. It is in the confrontation between freedom and development that play fits in.